LEARN MORE. WHY BREAKOUT BRAND IDENTITY?

CASE STUDY #1: THE BRITISH AMERICAN BUSINESS COUNCIL OF NORTHERN CALIFORNIA

CLIENT: The British American Business Council of Northern California has been “super-connecting” in the Bay Area since 1954, “fostering commerce, friendship & economic growth between Northern California and the United Kingdom.”

BRIEF: Develop and execute BABCSF brand storytelling training with emphasis on social media, digital and business networking events 

APPROACH:  PowerPoint presentation-as-training with rolling Q&A for BABCSF executives and staff

RESULTS: Utilized tech, business and BSPOKE case studies to demonstrate effective social media conversion and loyalty through brand storytelling. Working from a BABCSF brand identity baseline, examined BABCSF’s current marketing deployment, recommended best KPIs; presented and co-ideated BABCSF’s most compelling untold stories and untapped, high-value opportunities and tactics (based upon understood mission, vision and goals). Increased BABCSF staff confidence and excitement for creating its own, cohesive brand strategy across social media, digital and real-world events.

CASE STUDY #2: THE SANTA FE OPERA APPRENTICE SINGERS PROGRAM

CLIENT: The Santa Fe Opera Apprentice Singers Program, one of the finest programs of its type in the world. 

BRIEF: Develop and execute apprentice artist brand training with individualized artist consultation and advisement

RESULTS: Created "Opera Singers are Brands" a bespoke training experience for 50 apprentice singers. Surprised selected participants through “this is your life” social media case studies, citing respective brand excellence in order to demonstrate brand identity, storytelling and brand strategy to meet professional goals. Conducted private, onsite consultations as an extended function of SFO Media and Public Relations, a first for a USA-based opera company.